It started in Imsouane with a simple idea:

Why couldn’t we make our own surf wax here?

The first attempts were far from perfect. We changed the formula, tested it in the water, took notes and started again.

Then we did it again—and again. After hundreds of tests, we finally created a wax we were happy to put on our surfboards and share with other surfers.

Our approach is to stay curious, listen, test and keep improving. Everything is developed and produced just a few kilometres from the waves we call home.

We simply want to make something local, reliable and genuinely good to surf with.